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- How Nike Uses AR to Create Culturally Relevant...
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Nike Air Max Cloud Stores To launch Nike’s latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead....
- L’oreal Beautifies Video Conferencing with AR
  
  2 months ago | Blog, E-commerce, Featured, Technology
  
  L’Oréal USA on Monday released the first beauty augmented reality lenses for Snap’s desktop app, letting customers virtually try on looks from brands such as Garnier,...
- Solar Powered Fabric Has Arrived
  
  2 months ago | Blog, Featured, Technology
  
  This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release...
- Post C-19 Will See Demand Shift From Product...
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized
  
  Brick-and-mortar retail was already facing challenges on many fronts. Traditionally, consumers have been shifting their spending from the material to the experiential, and after...
- New Contactless Options for Walmart
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Walmart announced March 27 that it’s offering customers no contact services for payment, pickup and delivery options in an attempt to protect customers and store staffers....
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How Nike Uses AR to Create Culturally Relevant E-Comm Opportunities

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Nike Air Max Cloud Stores To launch Nike’s latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There’s no app required. Just visit this site on your phone and follow the instructions. Point the handset at the sky to display special...
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L’oreal Beautifies Video Conferencing with AR

2 months ago | Blog, E-commerce, Featured, Technology

L’Oréal USA on Monday released the first beauty augmented reality lenses for Snap’s desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L’Oréal Paris and Maybelline. The eight branded lenses are featured in a “beauty” area on Snap Camera’s opening page, per an...
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Solar Powered Fabric Has Arrived

2 months ago | Blog, Featured, Technology

This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release self-charging headphones, as well as plenty more smart products that will transform how electronics fit into our everyday lives. The CEO of Swedish start-up Exeger, Giovanni...
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Post C-19 Will See Demand Shift From Product to Service

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized

Brick-and-mortar retail was already facing challenges on many fronts. Traditionally, consumers have been shifting their spending from the material to the experiential, and after many weeks of ecommerce buying, post-crisis online retail will surely be the default shopper preference for most product and service purchases. Physical retail stores need...
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New Contactless Options for Walmart

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Walmart announced March 27 that it’s offering customers no contact services for payment, pickup and delivery options in an attempt to protect customers and store staffers. By scanning a QR code that is synced with the Walmart Pay app, in-store shoppers can make contactless purchases, according to the company’s announcement....
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Livestream Sales – How Brands Are Reaching Customers Amidst COVID-19

3 months ago | Blog, E-commerce, Featured, Technology

At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage name Songzi, applied lipstick, curled her hair and spoke to the production crew while staring at her cellphone. Once she saw usernames pop up on the bottom of her screen,...
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What’s In Store 2020

3 months ago | Blog, Featured, Multichannel, Technology

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist at...
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World’s First Recycled Runway

3 months ago | Blog, Featured, Multichannel

First-ever recycled runway built for London Fashion Week The runway was made with rubbish from local bars, parties, and 240kg of ocean waste found on UK beaches Marble LDN, a brand experience event agency based in London, successfully recycled a quarter tonne of waste into a platform for showcasing sustainability; the first-ever recycled runway at...
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How Retailers & Brands Are Responding to Covid-19 Crisis

3 months ago | Blog, Featured, Multichannel

In these times of intense hardship and global pandemic, some retailers are responding by rolling up their sleeves, changing their working models and helping the cause. Others have been fast to pivot, finding new ways to connect with their customers and it’s here I believe we will see the rise of the Virtual Experience. What I find...
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Inside Burberry’s AR Pop-Up in Selfridges

4 months ago | Blog, Featured, Multichannel, Stores, Technology

Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves, small...
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