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- T J Maxx Gamifies Pop-Up Instagram Booths
  
  2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that...
- 5 Retail Playgrounds to Visit in NYC
  
  2 months ago | Blog, Featured, Multichannel, Stores
  
  NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As...
- Amazon’s Free Sample Strategy
  
  2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel
  
  Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows...
- Omnichannel Is Dead
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a...
- The rise of Cashless Stores
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba’s entry...
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- T J Maxx Gamifies Pop-Up Instagram Booths
  
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- Ministry of Supply Tailors Sweater To You While You Wait
  
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- 5 Retail Playgrounds to Visit in NYC
  
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- Amazon’s Free Sample Strategy
  
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T J Maxx Gamifies Pop-Up Instagram Booths

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology

Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that shoppers don’t need to sacrifice quality or price to find items that are right for them, according to a news release. T.J. Maxx is partnering with five...
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Ministry of Supply Tailors Sweater To You While You Wait

2 weeks ago | Blog, E-commerce, Multichannel, Technology

You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and neither size is quite right. In 2019, you’ll be able to buy a sweater from the direct-to-consumer fashion company Ministry of Supply that will adjust to your size on the spot, using only...
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5 Retail Playgrounds to Visit in NYC

2 months ago | Blog, Featured, Multichannel, Stores

NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers experiment with technology, engage with audiences and launch digitally native brands into brick-and-mortar spaces, placing a store in Manhattan is a...
Read More »
Amazon’s Free Sample Strategy

2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel

Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy. Why it matters: Turning free samples into new targeted ads plays to Amazon’s strength as a trusted delivery service of everyday goods,...
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Omnichannel Is Dead

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. In fact, over 3,800 stores closed in the US in 2018 alone and we saw some of our most cherished and longstanding retail brands close doors forever....
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The rise of Cashless Stores

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba’s entry into what the company calls ‘New retail’. A supermarket that uses technology and data to provide a more seamless and more efficient shopping experience....
Read More »
InterSport and TMall’s Totally Customer Centric Store

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

In May 2018 Sporting goods retailer Intersport and Alibaba’s Tmall unveiled a co-branded store in Beijing complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1,300 square-meter space that sits in Beijing’s tourist...
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Choose Love: The Store For Giving

4 months ago | Blog, Featured, Multichannel, Stores

Pop-up London store sells items such as sleeping bags, blankets and solar lamps. An orderly queue formed outside the Choose Love store despite the November cold. But unlike the thousands of visitors to other stores across central London, these shoppers were not looking to grab a Black Fridaybargain, they were lining up to buy gifts for...
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Nike Opens House of Innovation in Manhatten

4 months ago | E-commerce, Featured, Multichannel, Stores, Technology

Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store located at 650 Fifth Ave...
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John Lewis and M&S Add More Festive Fun

4 months ago | Advertising, Blog, E-commerce, Featured

John Lewis – #EltonJohnLewis John Lewis have drafted in Sir Elton John, with their ad tracing the pop star’s musical career in reverse – right back to the day he got his first piano as a young boy. As the story unfolds, the singer’s enduring hit single Your Song plays in the background. (That also...
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