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- Lowe’s Instore Service Robots Are Turning Heads
  
  2 weeks ago | Advertising, Blog, Featured, Multichannel, Stores
  
  Lowes Hardware, have launched a customer assistant robot at the Orchard Supply Hardware store in San Jose. The trial aims to learn what sort of benefit a robot can provide in...
- Macy’s Uses IBM Watson to Boost Service Offering
  
  2 months ago | Blog, Featured, Multichannel, Stores, Technology
  
  Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement...
- JC Penny Uses VR In Shoppable Christmas Video
  
  4 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology
  
  First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns,...
- Adobe’s Push To Own Data Instore
  
  6 months ago | Blog, Featured, Multichannel, Stores, Technology
  
  Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol...
- Samsung Opens NYC Flagship To Challenge The Retail...
  
  7 months ago | Blog, Featured, Stores, Technology
  
  Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which...
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Lowe’s Instore Service Robots Are Turning Heads

2 weeks ago | Advertising, Blog, Featured, Multichannel, Stores

Lowes Hardware, have launched a customer assistant robot at the Orchard Supply Hardware store in San Jose. The trial aims to learn what sort of benefit a robot can provide in store. The robot two large screens which people can interact with to search for items or more information about products, or ask where to...
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Macy’s Uses IBM Watson to Boost Service Offering

2 months ago | Blog, Featured, Multichannel, Stores, Technology

Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get information as they navigate 10 of the retail...
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Target Uses Storytelling In Electronics Push

4 months ago | Advertising, Multichannel, Stores

The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display and educate consumers about connected home products and the best...
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JC Penny Uses VR In Shoppable Christmas Video

4 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology

First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward...
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The Underground Brand That’s Set Up Underground

5 months ago | Blog, Stores

A toilet and shower room at Old Street’s tube station has been converted into the 24 Hour Ejder Club, a pop-up retail space created by the online boutique Ejder and British retailer 24HOURCLUB. The space was developed with the help of Appear Here, and is “literally an underground store, for an underground brand,” meant to test the...
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Adobe’s Push To Own Data Instore

6 months ago | Blog, Featured, Multichannel, Stores, Technology

Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline shopping experience. This...
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Samsung Opens NYC Flagship To Challenge The Retail Space

7 months ago | Blog, Featured, Stores, Technology

Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital purchases). Instead, the massive...
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How Customers Are Shopping Online And In-store

8 months ago | Uncategorized

People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016 is a good time to look at how people are shopping online and in-store. Shopping patterns have shifted since the last financial recession, which ended in 2009. It taught people to...
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VR Shopping Is Here

8 months ago | Blog, Featured, Stores, Technology

Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4 billion business by 2018, driven by Google Cardboard and Samsung VR Gear. For entertainment, the implications of consumer VR sets are obvious, but could these devices become integrated into our...
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Amazon Trials Holograms For Its Retail Outlets

9 months ago | Blog, Multichannel, Stores, Technology

This patent by Amazon shows off a concept of turning a space into a complete holographic room. Drawn as a complex mix of projectors, camera modules and light beams, the technology is designed to be built into rooms—whether for personal, business, or retail use—or into portable lamp-like contraptions. There are two main parts to Amazon’s...
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