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- KidZania Review – Westfield London
  
  1 day ago | Blog, Featured, Multichannel, Stores
  
  “Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At...
- H&M’s Voice Activated Mirror
  
  4 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a...
- Japanese Retailer Breaks Barriers To Online Clothes Fitting
  
  4 weeks ago | Advertising, Blog, Featured, Multichannel, Technology
  
  Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce...
- Van Heusen Partners With The UFC in Latest...
  
  1 month ago | Advertising, Blog, Featured
  
  It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a...
- Ikea Pushes Experiential, Digital and Fewer Print Catalogues
  
  2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel
  
  Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow...
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KidZania Review – Westfield London

1 day ago | Blog, Featured, Multichannel, Stores

“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing adult jobs: they can be factory workers, learn to...
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H&M’s Voice Activated Mirror

4 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech – no touch-screens, no buttons, no typing – it...
Read More »
Japanese Retailer Breaks Barriers To Online Clothes Fitting

4 weeks ago | Advertising, Blog, Featured, Multichannel, Technology

Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially launched its own private label brand, Zozo, which sells...
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Van Heusen Partners With The UFC in Latest Campaign

1 month ago | Advertising, Blog, Featured

It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a 6-year-old! The most interesting story of which is: Van Heusen squares off with the UFC Whoever said the clothes make the man clearly never considered the possibilities...
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Ikea Pushes Experiential, Digital and Fewer Print Catalogues

2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel

Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about Ikea and win prizes. Ikea also announced that it...
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Athleta Launches ‘Stay In The Game’

2 months ago | Uncategorized

Athleta bucks ‘girls in sports’ stereotypes with back-to-school push. The brand aims to boost girls’ confidence and promote sports leadership in its first campaign targeting young teenagers. Facing a crowded athleisure market, women’s retailer Athleta is honing in on a younger demographic to differentiate itself from...
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Uniqlo IQ Partners with Google to Launch Virtual Assistant

2 months ago | Blog, E-commerce, Featured, Stores, Technology

Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo IQ is integrated into the Uniqlo smartphone app. Shoppers...
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Nike’s Ultimate Shopping Companion

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized

Nike considers it a way to make your cellphone “the ultimate shopping companion.” And it’s a big part of the company’s answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to “elevate” the shopping experience. The features are...
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Tommy Hilfiger Launches Chip embedded Clothing Range

2 months ago | Uncategorized

Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand, and allow wearers to earn rewards points as they move among different locations, according to an Adweek story and multiple other reports. Items in the Tommy Jeans XPLORE smart clothing line contain...
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How Retailers Are Effectively Using AR

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content...
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