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- Re-fillable Beauty By BirchBox
  
  2 weeks ago | Advertising, Blog, Featured
  
  As refillable beauty solutions gain traction — from Love Beauty and Planet’s refillable hair care products at Target to Loop’s partnership with Ulta to create...
- Now You Can Get Married At Selfridges
  
  1 month ago | Featured, Stores
  
  Selfridges & Co. is offering couples the chance to get married in its giant shopping emporium on London’s Oxford Street in a novel approach to attracting people back to the...
- Virtual Group Video Shopping
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  Verishop is jumping on the virtual group hangout bandwagon. Social shopping platform Verishop released “Shop Party,” a new iOS app feature that allows users to browse...
- Top 10 Retail Concept Stores From Around The...
  
  5 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated...
- Snapchat’s Most Inspiring Augmented Reality Campaigns of 2020.
  
  5 months ago | Blog, E-commerce, Featured, Technology
  
  Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the...
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- Re-fillable Beauty By BirchBox
  
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- Lacoste Opens ‘Country Club’
  
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- TikTok’s Community Commerce
  
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- Just Do It Anyway. Nike Launches Play New.
  
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Re-fillable Beauty By BirchBox

2 weeks ago | Advertising, Blog, Featured

As refillable beauty solutions gain traction — from Love Beauty and Planet’s refillable hair care products at Target to Loop’s partnership with Ulta to create reusable containers — Birchbox is launching an in-house brand to tackle similar problems. Birchbox co-founder and CEO Katia Beauchamp said in an email that the launch is...
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Lacoste Opens ‘Country Club’

1 month ago | Blog, Stores

On May 7, Lacoste Melrose Place, the new concept store by French heritage brand Lacoste, revealed the next chapter of its retail narrative: Lacoste Country Club. According to the company, Lacoste looked to its own rich tennis history to create an elaborate and thoughtful retail experience, transporting shoppers to a destination that evokes the...
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TikTok’s Community Commerce

1 month ago | Blog, E-commerce, Multichannel, Technology

TikTok, often regarded as a video-sharing app most popular among teens, is trying to evolve past that image as it chases more brand dollars and attempts to sustain user growth that has exploded amid the pandemic. During its second appearance at the Interactive Advertising Bureau’s NewFronts Thursday, the ByteDance-owned company pitched...
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Just Do It Anyway. Nike Launches Play New.

1 month ago | Advertising, Blog, Multichannel

‘Play New’ celebrates the freedom of not getting it right on the first try Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball...
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Now You Can Get Married At Selfridges

1 month ago | Featured, Stores

Selfridges & Co. is offering couples the chance to get married in its giant shopping emporium on London’s Oxford Street in a novel approach to attracting people back to the store. The luxury department store has acquired a temporary license to host “micro weddings” for a limited period this year for up to 20 guests...
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Virtual Group Video Shopping

3 months ago | Blog, E-commerce, Featured, Multichannel, Technology

Verishop is jumping on the virtual group hangout bandwagon. Social shopping platform Verishop released “Shop Party,” a new iOS app feature that allows users to browse and shop together while video chatting, according to a Dec. 15 press release. A total of five users can join the party and shop at the same time. Users can...
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Top 10 Retail Concept Stores From Around The Globe.

5 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated trends and wonderful store theatre. —– TRENDS STILL MATTER! 2020 is the year that the Retail Apocalypse finally happened. As we head into 2021, retail is still...
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Snapchat’s Most Inspiring Augmented Reality Campaigns of 2020.

5 months ago | Blog, E-commerce, Featured, Technology

Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more than ever, Snapchatters...
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Kohl’s X Snapchat Make Shopping For Athleisure Wear Easy

5 months ago | Blog, E-commerce, Featured, Multichannel, Technology

Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they...
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Why Fashion Brands Are Partnering With Bitmoji

5 months ago | Blog, E-commerce, Featured, Multichannel, Technology

In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and on the Bitmoji app, the platform’s subsidiary company. And on Thursday afternoon,...
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