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- Volvo Uses Crash Survivors To Help Sell Its...
  
  3 weeks ago | Advertising, Blog, Featured, Stores
  
  This is one of the best examples of human interaction and great retail I’ve seen in a long time. Especially in this tough category, after all how many real car salespeople...
- John Lewis’ launches ‘National Treasures’
  
  1 month ago | Advertising, Blog, Featured, Multichannel, Stores
  
  This April, John Lewis will be celebrating the nation’s favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of...
- Chadstone Allows Shoppers To Tailor Make Their Own...
  
  1 month ago | Blog, E-commerce, Featured, Stores
  
  As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. BWM Dentsu designed, created...
- Shopping With Emoticons
  
  1 month ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology
  
  San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that...
- Is American Retail at a Historic Tipping Point?
  
  1 month ago | Blog, Featured, Stores
  
  Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of the neighborhood’s...
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Volvo Uses Crash Survivors To Help Sell Its Cars

3 weeks ago | Advertising, Blog, Featured, Stores

This is one of the best examples of human interaction and great retail I’ve seen in a long time. Especially in this tough category, after all how many real car salespeople have lines like this: “Let me show you the Volvo that saved my life.” But that’s the pitch real auto crash survivors delivered to...
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John Lewis’ launches ‘National Treasures’

1 month ago | Advertising, Blog, Featured, Multichannel, Stores

This April, John Lewis will be celebrating the nation’s favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of British life, design and culture. It will include a ‘Summer Season’ series of events and workshops that will be John Lewis’s biggest ever programme of...
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Chadstone Allows Shoppers To Tailor Make Their Own Store

1 month ago | Blog, E-commerce, Featured, Stores

As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. BWM Dentsu designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone shoppers used a bespoke...
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Shopping With Emoticons

1 month ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology

San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that more and more people are using messaging applications to share images, San Francisco-based ShopChat adds an image-based keyboard to many popular methods of mobile...
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Is American Retail at a Historic Tipping Point?

1 month ago | Blog, Featured, Stores

Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of the neighborhood’s trendiness. But rents there are softening, and the number of vacant storefronts is rising. Today, some of the most sought-after real estate by retailers is not in SoHo, but...
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The Internet Of Retail

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and discarded items to promote new products...
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Sephora Allows Customers To Try Virtual Looks Via App’s AR

2 months ago | Advertising, Blog, Featured, Multichannel, Technology

Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company ModiFace, scans your face, figures out where your lips...
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Ted Baker’s Interactive Windows

2 months ago | Advertising, Blog, Featured, Multichannel, Stores, Technology

Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a new shoppable film experience. The displays will be active across selected stores from Wednesday 15 March, encouraging passers-by to immerse themselves within the world of ‘The Baker Family’....
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Ted Baker Launches ‘Keeping up with the Bakers’

2 months ago | Advertising, Blog, Featured, Multichannel

Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom. The retailer’s Spring/Summer...
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GAP’s AR App Lets Shoppers Try On Clothes Without Entering A Store

4 months ago | Blog, Featured, Multichannel, Stores, Technology

A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping into a store. Created in collaboration with San Francisco-based...
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