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- DIY Fashion Goes Upscale
  
  2 months ago | Blog, E-commerce, Featured, Uncategorized
  
  We’re in a strong climate of self-expression—from loud-and-proud protest messages to highly personalized street style that challenges top-down fashion dictates. Designers have...
- Myer Launches 6 Second Sale
  
  2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology
  
  And a little project I’ve been working on recently…. Working with Google and Clemenger BBDO Melbourne, Myer has launched an online six-second version of its Stocktake...
- Volvo Uses Crash Survivors To Help Sell Its...
  
  3 months ago | Advertising, Blog, Featured, Stores
  
  This is one of the best examples of human interaction and great retail I’ve seen in a long time. Especially in this tough category, after all how many real car salespeople...
- John Lewis’ launches ‘National Treasures’
  
  3 months ago | Advertising, Blog, Featured, Multichannel, Stores
  
  This April, John Lewis will be celebrating the nation’s favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of...
- Chadstone Allows Shoppers To Tailor Make Their Own...
  
  3 months ago | Blog, E-commerce, Featured, Stores
  
  As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. BWM Dentsu designed, created...
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- Target Open House, San Francisco
  
  1 month ago | No Comments on Target Open House, San Francisco
- DIY Fashion Goes Upscale
  
  2 months ago | No Comments on DIY Fashion Goes Upscale
- Myer Launches 6 Second Sale
  
  2 months ago | No Comments on Myer Launches 6 Second Sale
- Volvo Uses Crash Survivors To Help Sell Its Cars
  
  3 months ago | No Comments on Volvo Uses Crash Survivors To Help Sell Its Cars
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Target Open House, San Francisco

1 month ago | Blog, E-commerce, Stores, Technology

If asked to imagine a house in San Francisco, you’re more likely to describe a colourful multi-storey Victorian building than a museum-like setting with walls and furniture cut from clear acrylic. At least until now. Located in San Francisco’s downtown Metreon complex, Target’s Open House concept store is a forward-thinking space that...
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DIY Fashion Goes Upscale

2 months ago | Blog, E-commerce, Featured, Uncategorized

We’re in a strong climate of self-expression—from loud-and-proud protest messages to highly personalized street style that challenges top-down fashion dictates. Designers have made it easy to accessorize this moment with an endless array of DIY accessories that can be mixed-and-matched for any mood…or built from scratch. This is being done...
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Myer Launches 6 Second Sale

2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology

And a little project I’ve been working on recently…. Working with Google and Clemenger BBDO Melbourne, Myer has launched an online six-second version of its Stocktake Sale. Running exclusively on YouTube, the ‘6 Second Sale’ campaign features over 100 special deals with discounts greater than those available in Myer stores or on...
Read More »
Volvo Uses Crash Survivors To Help Sell Its Cars

3 months ago | Advertising, Blog, Featured, Stores

This is one of the best examples of human interaction and great retail I’ve seen in a long time. Especially in this tough category, after all how many real car salespeople have lines like this: “Let me show you the Volvo that saved my life.” But that’s the pitch real auto crash survivors delivered to...
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John Lewis’ launches ‘National Treasures’

3 months ago | Advertising, Blog, Featured, Multichannel, Stores

This April, John Lewis will be celebrating the nation’s favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of British life, design and culture. It will include a ‘Summer Season’ series of events and workshops that will be John Lewis’s biggest ever programme of...
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Chadstone Allows Shoppers To Tailor Make Their Own Store

3 months ago | Blog, E-commerce, Featured, Stores

As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. BWM Dentsu designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone shoppers used a bespoke...
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Shopping With Emoticons

3 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology

San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that more and more people are using messaging applications to share images, San Francisco-based ShopChat adds an image-based keyboard to many popular methods of mobile...
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Is American Retail at a Historic Tipping Point?

3 months ago | Blog, Featured, Stores

Along the cobblestone streets of SoHo, Chanel handbags and Arc’teryx jackets are displayed in shops like museum pieces, harking back to the height of the neighborhood’s trendiness. But rents there are softening, and the number of vacant storefronts is rising. Today, some of the most sought-after real estate by retailers is not in SoHo, but...
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The Internet Of Retail

4 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and discarded items to promote new products...
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Sephora Allows Customers To Try Virtual Looks Via App’s AR

4 months ago | Advertising, Blog, Featured, Multichannel, Technology

Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company ModiFace, scans your face, figures out where your lips...
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