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- Snapchat’s Most Inspiring Augmented Reality Campaigns of 2020.
  
  2 weeks ago | Blog, E-commerce, Featured, Technology
  
  Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the...
- Kohl’s X Snapchat Make Shopping For Athleisure Wear...
  
  2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the...
- Why Fashion Brands Are Partnering With Bitmoji
  
  2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and...
- Snapchat’s favourite UK campaigns of 2020
  
  2 weeks ago | Advertising, Blog, Featured, Multichannel, Technology
  
  Snap’s Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of...
- Walmart & TikTok Launch Shoppable Livestream
  
  1 month ago | E-commerce, Featured, Multichannel, Stores, Technology
  
  Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer’s holiday marketing, the company announced via blog post. On Dec. 18,...
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Snapchat’s Most Inspiring Augmented Reality Campaigns of 2020.

2 weeks ago | Blog, E-commerce, Featured, Technology

Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more than ever, Snapchatters...
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Kohl’s X Snapchat Make Shopping For Athleisure Wear Easy

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology

Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they...
Read More »
Why Fashion Brands Are Partnering With Bitmoji

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology

In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and on the Bitmoji app, the platform’s subsidiary company. And on Thursday afternoon,...
Read More »
Snapchat’s favourite UK campaigns of 2020

2 weeks ago | Advertising, Blog, Featured, Multichannel, Technology

Snap’s Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat’s newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented reality try-on features for clothing...
Read More »
Walmart & TikTok Launch Shoppable Livestream

1 month ago | E-commerce, Featured, Multichannel, Stores, Technology

Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer’s holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok’s top creators will participate in a one-hour variety show program called the “Holiday Shop-Along Spectacular.” Social media...
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Christmas 2020 Ad Round Up

2 months ago | Advertising, Blog, Featured, Multichannel

The Drum have summed up such a wonderful list that I needn’t compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to...
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5 Predictions for the Christmas Shopping Period

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

In an unpredictable year it’s hard to see what’s on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been full of wild cards. In years past, forecasting for the last quarter of the season seemed, comparatively, like a much more straightforward effort. But, in a year when retailers have...
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4 Best Practice Uses of Digital in Retail

3 months ago | Blog, Featured, Multichannel, Stores, Technology

What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top retailers are betting on for next-gen brick and mortar. Although not new, it’s a good reminder of good practice. Digitally enabled shopping experiences are evolving 2020 has witnessed a...
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How Can Retail Adapt To Christmas 2020

4 months ago | Uncategorized

It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty about consumer spend and decreased confidence in an ability to prepare has the industry on edge. What follows is an article shedding light on projected consumer behavior in the upcoming months...
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The Further Acceleration Of Virtual Experiences

7 months ago | Uncategorized

With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to connect with one another and to other groups around the world. Specifically, Scotts and Walmart partnered with experiential kids retailer CAMP to develop new digital experiences that engage and delight....
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