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- The Rise of Curation in Menswear
  
  2 weeks ago | Blog, E-commerce, Featured, Stores, Technology
  
  Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on...
- Diesel Launches Hate Couture
  
  4 weeks ago | Advertising, Blog, Featured, Multichannel
  
  Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and influencers...
- KidZania Review – Westfield London
  
  4 weeks ago | Blog, Featured, Multichannel, Stores
  
  “Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At...
- H&M’s Voice Activated Mirror
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a...
- Japanese Retailer Breaks Barriers To Online Clothes Fitting
  
  2 months ago | Advertising, Blog, Featured, Multichannel, Technology
  
  Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce...
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- The Rise of Curation in Menswear
  
  2 weeks ago | No Comments on The Rise of Curation in Menswear
- Diesel Launches Hate Couture
  
  4 weeks ago | No Comments on Diesel Launches Hate Couture
- KidZania Review – Westfield London
  
  4 weeks ago | No Comments on KidZania Review – Westfield London
- H&M’s Voice Activated Mirror
  
  2 months ago | No Comments on H&M’s Voice Activated Mirror
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The Rise of Curation in Menswear

2 weeks ago | Blog, E-commerce, Featured, Stores, Technology

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customised products and services online. Brands are...
Read More »
Diesel Launches Hate Couture

4 weeks ago | Advertising, Blog, Featured, Multichannel

Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and influencers including Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman take part in the campaign by Publicis Italy and, in a series of films shared on their social channels,...
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KidZania Review – Westfield London

4 weeks ago | Blog, Featured, Multichannel, Stores

“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing adult jobs: they can be factory workers, learn to...
Read More »
H&M’s Voice Activated Mirror

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon by launching a voice activated mirror in its Times Square, New York flagship. Using dulcet-toned conversation-led tech – no touch-screens, no buttons, no typing – it...
Read More »
Japanese Retailer Breaks Barriers To Online Clothes Fitting

2 months ago | Advertising, Blog, Featured, Multichannel, Technology

Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially launched its own private label brand, Zozo, which sells...
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Van Heusen Partners With The UFC in Latest Campaign

2 months ago | Advertising, Blog, Featured

It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a 6-year-old! The most interesting story of which is: Van Heusen squares off with the UFC Whoever said the clothes make the man clearly never considered the possibilities...
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Ikea Pushes Experiential, Digital and Fewer Print Catalogues

2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel

Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about Ikea and win prizes. Ikea also announced that it...
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Athleta Launches ‘Stay In The Game’

2 months ago | Uncategorized

Athleta bucks ‘girls in sports’ stereotypes with back-to-school push. The brand aims to boost girls’ confidence and promote sports leadership in its first campaign targeting young teenagers. Facing a crowded athleisure market, women’s retailer Athleta is honing in on a younger demographic to differentiate itself from...
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Uniqlo IQ Partners with Google to Launch Virtual Assistant

3 months ago | Blog, E-commerce, Featured, Stores, Technology

Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo IQ is integrated into the Uniqlo smartphone app. Shoppers...
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Nike’s Ultimate Shopping Companion

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized

Nike considers it a way to make your cellphone “the ultimate shopping companion.” And it’s a big part of the company’s answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to “elevate” the shopping experience. The features are...
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