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- Van Heusen Partners With The UFC in Latest...
  
  4 days ago | Advertising, Blog, Featured
  
  It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a...
- Ikea Pushes Experiential, Digital and Fewer Print Catalogues
  
  7 days ago | Advertising, Blog, E-commerce, Featured, Multichannel
  
  Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow...
- Uniqlo IQ Partners with Google to Launch Virtual...
  
  2 weeks ago | Blog, E-commerce, Featured, Stores, Technology
  
  Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of...
- Nike’s Ultimate Shopping Companion
  
  2 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized
  
  Nike considers it a way to make your cellphone “the ultimate shopping companion.” And it’s a big part of the company’s answer to the seismic shift to...
- How Retailers Are Effectively Using AR
  
  4 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical...
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Van Heusen Partners With The UFC in Latest Campaign

4 days ago | Advertising, Blog, Featured

It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a 6-year-old! The most interesting story of which is: Van Heusen squares off with the UFC Whoever said the clothes make the man clearly never considered the possibilities...
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Ikea Pushes Experiential, Digital and Fewer Print Catalogues

7 days ago | Advertising, Blog, E-commerce, Featured, Multichannel

Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about Ikea and win prizes. Ikea also announced that it...
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Athleta Launches ‘Stay In The Game’

7 days ago | Uncategorized

Athleta bucks ‘girls in sports’ stereotypes with back-to-school push. The brand aims to boost girls’ confidence and promote sports leadership in its first campaign targeting young teenagers. Facing a crowded athleisure market, women’s retailer Athleta is honing in on a younger demographic to differentiate itself from...
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Uniqlo IQ Partners with Google to Launch Virtual Assistant

2 weeks ago | Blog, E-commerce, Featured, Stores, Technology

Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo IQ is integrated into the Uniqlo smartphone app. Shoppers...
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Nike’s Ultimate Shopping Companion

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized

Nike considers it a way to make your cellphone “the ultimate shopping companion.” And it’s a big part of the company’s answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to “elevate” the shopping experience. The features are...
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Tommy Hilfiger Launches Chip embedded Clothing Range

2 weeks ago | Uncategorized

Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand, and allow wearers to earn rewards points as they move among different locations, according to an Adweek story and multiple other reports. Items in the Tommy Jeans XPLORE smart clothing line contain...
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How Retailers Are Effectively Using AR

4 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content...
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The Future Of Airline Shopping

4 weeks ago | Uncategorized

Guestlogix developed a system where airlines can offer a shopping service to in-air passengers that’s designed to replicate shopping on the ground Airlines have worked tirelessly to make shopping while flying easy and fun, with catalogues in seats and duty-free onboard. Now a point-of-sale company is helping to innovate mid-air retail by...
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J.Crew Launches Size Inclusive Collection

4 weeks ago | Blog, Featured, Multichannel

In collaboration with Universal Standard, the clothing brand is launching a capsule collection and campaign that broadens its range of sizes, making sure all customers can find flattering looks J.Crew is taking on the issue of size inclusion in its brand by teaming up with Universal Standard, the fashion retailer that caters to every size above...
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3 Innovations Shaping Facebook Retail

4 weeks ago | Blog, E-commerce, Featured, Multichannel, Technology

Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then giving them something more. The social media service is doing so with image, video and conversational commerce platforms that carve new temporal consumer spaces, from augmented-reality...
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