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- Keeping It Real With Gen Z And Millennials
  
  4 days ago | Blog, Featured, Multichannel, Uncategorized
  
  From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and...
- Christmas Retailer Ad Round Up 2019…TBC
  
  1 week ago | Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We’ve rounded up the best...
- Ikea Release First Ever Christmas Ad
  
  1 week ago | Advertising, Blog, Featured, Stores
  
  Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of...
- A Discount Department Store With A Sense of...
  
  2 weeks ago | Advertising, Blog, Featured, Stores
  
  Describing itself as a “fun and crazy” destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one...
- The Rise Of Shoppable Brand Festivals
  
  2 weeks ago | Advertising, Blog, E-commerce, Featured, Multichannel
  
  These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These...
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Keeping It Real With Gen Z And Millennials

4 days ago | Blog, Featured, Multichannel, Uncategorized

From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers on crucial issues are radically redefining brand-consumer relations. In a retail landscape saturated with attempts at authenticity, what can set brands apart in...
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Christmas Retailer Ad Round Up 2019…TBC

1 week ago | Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology

As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We’ve rounded up the best Christmas ads of 2019, from John Lewis to Ikea. So grab a cuppa, dunk a biccie and enjoy. Sainsbury’s UK – Nicholas the Sweep Sainsbury’s...
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Ikea Release First Ever Christmas Ad

1 week ago | Advertising, Blog, Featured, Stores

Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to life and taunt them about the state of their...
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A Discount Department Store With A Sense of Humour

2 weeks ago | Advertising, Blog, Featured, Stores

Describing itself as a “fun and crazy” destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one place in Korea where shoppers can pick up dog bones, yogurt makers, gorilla masks, purses and fresh food in one stop: Pierrot. The discount chain is reimagining the...
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The Rise Of Shoppable Brand Festivals

2 weeks ago | Advertising, Blog, E-commerce, Featured, Multichannel

These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These large-scale experiences come in all sorts of shapes and sizes, but they all have the brand front and centre. They are a celebratory interpretation of the...
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The World’s Best in Retail Right Now

1 month ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands. They stand apart from the rest of the store...
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IKEA Buys Back Old Furniture

1 month ago | Blog, Featured, Multichannel, Stores

Furniture giant IKEA has launched a buyback scheme allowing Australian shoppers to return old items for vouchers. Shoppers can return old furniture that has been completely assembled, including tables and chairs, and will receive coupon to spend in store. Buyers can also purchase the items at a discounted price from a second hand section of...
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The Body Shop Opens New Concept Store In London

2 months ago | Advertising, Blog, Featured, Stores

The Body Shop is going back to the future with a UK concept store that aims to return to the activist roots of its late founder, the environmental and human rights campaigner Anita Roddick. As well as a zone to encourage shoppers to become part of a collective of local campaigners, the central London outlet is trialling a...
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Selfridges London is Opening Cinema

2 months ago | Blog, Featured, Stores

Ever been wandering around, looking at designer clothes and fancy makeup, and desperately fancied watching a film? Well, no longer shall you have to stop your shopping and schlep to the nearest cinema, for Selfridges will soon open their very own movie theatre, right inside their flagship store on London’s Oxford Street. The cinema will...
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Oxfam Opens SuperStore in Oxford, UK

2 months ago | Blog, Featured, Stores

Oxfam has opened its first “superstore”, a mammoth space which includes a drive-through donations point. But what are the impressions of customers trying it out for the first time? “I’m 21 so hopefully I’ve got a bit of time left on the planet – it would be nice to keep it the way it is.&#...
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