Co-Founder & Creative Director

Author: Helen James

Website: http://www.rhubarbandcustard.com.au

Bio: Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

Author Posts:

How REI Creates a Customer Ecosystem

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

The purpose of a retailer is changing. The core function may still be to sell products, but there are entire worlds being built up around consumers now that have — at least on the surface...
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Top Retail Initiatives of 2021

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

As more retailers move toward becoming digital-first, personalization and advanced analytics tools have ranked the highest in the list of tech investments retailers are making this year,...
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Walmart’s Launches Universal Search and Checkout In-app

2 weeks ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

More than a year after combining its grocery and general merchandise apps, Walmart is further consolidating its retail app by rolling out universal search and checkout, John Furner,...
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The Rise of Nike Rise

1 month ago | Blog, Featured, Multichannel, Stores, Technology | Helen James | 0

This article was written by Cara Salpini for Retail Dive. An ecosystem of digitally-enabled stores has become one of the hallmarks of Nike’s strategy, as the retailer pivots to a...
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Walmart Will Offer Omnichannel Capabilities To Other Businesses

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

This article was written by Maria Monteros for Retail Dive As consumers continue to shop across online and physical stores, Walmart will soon offer the pickup and delivery...
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Pinterest Introduces Monetisation Features For Creators

2 months ago | Blog, E-commerce, Featured, Technology | Helen James | 0

This article was published on Retail Dive by Tatiana Walk-Morris As social media platforms form deeper partnerships with users, Pinterest has introduced new monetisation features...
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Eddie Bauer Enters Rental Market

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores | Helen James | 0

This article was originally written by Cara Salpini for Retail Dive. Joining others in the outdoors space, Eddie Bauer has launched a rental gear program via Arrive Outdoors. The program...
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FabFitFun Launches 5 Day Social Shopping Event

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

This article was originally written by By Tatiana Walk-Morris for Retail Dive. As more platforms create social shopping experiences, FabFitFun, best known for its subscription box service,...
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Bloomingdales Focuses on Small.

3 months ago | Blog, Featured, Stores | Helen James | 0

This article was first published by Forbes. Written by Sharon Edelson – Contributor, Retail Bloomingdale’s Is Downsizing With Bloomie’s, A Convenient, Elevated New Concept...
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The Evolution Of The Retail Store

3 months ago | Blog, E-commerce, Featured, Stores | Helen James | 0

This article was first published on Retail Dive. Written by Christopher Sarne, senior director of product management strategy. The global pandemic shined a spotlight once again on...
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