Co-Founder & Creative Director

Author: Helen James

Website: http://www.rhubarbandcustard.com.au

Bio: Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

Author Posts:

How Nike Uses AR to Create Culturally Relevant E-Comm Opportunities

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

Nike Air Max Cloud Stores To launch Nike’s latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually...
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L’oreal Beautifies Video Conferencing with AR

2 months ago | Blog, E-commerce, Featured, Technology | Helen James | 0

L’Oréal USA on Monday released the first beauty augmented reality lenses for Snap’s desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme,...
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Solar Powered Fabric Has Arrived

3 months ago | Blog, Featured, Technology | Helen James | 0

This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release self-charging...
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Post C-19 Will See Demand Shift From Product to Service

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized | Helen James | 0

Brick-and-mortar retail was already facing challenges on many fronts. Traditionally, consumers have been shifting their spending from the material to the experiential, and after many weeks...
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New Contactless Options for Walmart

3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

Walmart announced March 27 that it’s offering customers no contact services for payment, pickup and delivery options in an attempt to protect customers and store staffers. By...
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Livestream Sales – How Brands Are Reaching Customers Amidst COVID-19

3 months ago | Blog, E-commerce, Featured, Technology | Helen James | 0

At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage name Songzi, applied...
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What’s In Store 2020

3 months ago | Blog, Featured, Multichannel, Technology | Helen James | 0

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the...
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World’s First Recycled Runway

3 months ago | Blog, Featured, Multichannel | Helen James | 0

First-ever recycled runway built for London Fashion Week The runway was made with rubbish from local bars, parties, and 240kg of ocean waste found on UK beaches Marble LDN, a brand...
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How Retailers & Brands Are Responding to Covid-19 Crisis

3 months ago | Blog, Featured, Multichannel | Helen James | 0

In these times of intense hardship and global pandemic, some retailers are responding by rolling up their sleeves, changing their working models and helping the cause. Others have been...
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Inside Burberry’s AR Pop-Up in Selfridges

4 months ago | Blog, Featured, Multichannel, Stores, Technology | Helen James | 0

Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March,...
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