Author: Helen James
Website: http://www.rhubarbandcustard.com.au
Bio: Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice.
Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.
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1 month ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated trends and...
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2 months ago |
Blog, E-commerce, Featured, Technology |
Helen James |
0
Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented,...
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2 months ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging...
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2 months ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan...
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2 months ago |
Advertising, Blog, Featured, Multichannel, Technology |
Helen James |
0
Snap’s Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of...
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3 months ago |
E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer’s holiday marketing, the company announced via blog post. On Dec. 18, 10 of...
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4 months ago |
Advertising, Blog, Featured, Multichannel |
Helen James |
0
The Drum have summed up such a wonderful list that I needn’t compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever...
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5 months ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
In an unpredictable year it’s hard to see what’s on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been full of wild cards. In years...
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5 months ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top retailers are betting on for next-gen brick...
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6 months ago |
Uncategorized |
Helen James |
0
It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty about consumer spend and decreased confidence in...
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