Co-Founder & Creative Director

Author: Helen James

Website: http://www.rhubarbandcustard.com.au

Bio: Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

Author Posts:

The Fashion of Wearable Tech

2 months ago | Blog, Featured, Technology | Helen James | 0

Billie Whitehouse is a self proclaimed Haptic Fashionista. From designing ‘Funderwear’ that connects couples in long distance relationships, to ‘Navigate’ fashion...
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Learnings From ShopTalk

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

The U.S. retail market has been responding to the rapid growth of Amazon over the last few years. Most retailers have struggled to respond fast enough with a retail market that is scattered...
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Fashion Retail Gets Personal

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

The world of fashion retail is wider than most. From luxury to discount, and fast fashion to handmade, fashion is never one-size-fits-all. And this means that retailers’ strategies...
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What’s Hot in London Right Now

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

It’s been a busy few months in London in terms of retail. With the Westfield White City expansion complete, there was the opportunity for lots of new retailers to move in and move in they...
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The Best of Global Retail Over The Last Few Months

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

There have been some fab retail initiatives over the last few months and here are just a few. L’Occitane en Provence L’Occitane en Provence is evolving its experiential...
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50 Ways Artificial Intelligence Is Changing Retail

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

According to a study by Juniper Research, global spend on artificial intelligence or AI is expected to increase from an estimated $2 billion in 2018 to $7.3 billion per year by 2022. Pair...
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The Rise of The Apartment Store

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores | Helen James | 0

Have you visited a shoppable apartment yet? Also known as the apartment store, the spaces are almost like the new pop-up in that so many brands are experimenting with them. As such,...
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Retail To Love Right Now

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

The Phluid Project Perhaps the first ever gender-neutral store, The Phluid Project, has recently opened in New York. Why so fab? It chimes with the Gen Z mentality. It feels like the...
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Nordstrom Opens Revolutionary Flagship in Manhatten

2 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store. Located in mid-town Manhattan, the three-level, 47,000-sq-ft....
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Fashion Brand Paisley Addresses Gender Pay Gap

2 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology | Helen James | 0

Like many countries, Germany has a problem with a gender pay gap. According to a report by the German Federal Office of Statistics, the unadjusted gender pay gap in that country is 21...
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