Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here in the form of adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, adidas Originals asked influential young women from the creative field for their own definitions of individualism and originality.
For this engaging branding project, local influencers and creators in cities including Berlin, Milan, Oslo, Tokyo and NYC have been given a blank canvas to put together a WSP event and fill it with their creativity.
The first segment kicked off in New York City with fashion-forward personalities Coco + Breezy and musical sensation Yuna Zarai. In conjunction to this special initiative, adidas originals SoHo flagship will play host to a music/fashion event with all of the project’s participants this coming April 24th. Attendees will get the opportunity to see of the speciality designs in person, as well as interact with Coco + Breezy and hear Yuna Zarai performing live.
See the first installment of adidas Originals White Space Project below.