on October 25 | in Advertising, Blog, E-commerce, Featured, Technology | by Helen James | with No Comments

Amazon.com has launched Amazon Key, an in-home delivery service exclusively for Amazon Prime members. The service relies on Amazon’s new Cloud Cam and compatible smart lock. The Verge reports the camera is the hub, connected to the internet via home Wi-Fi. Then, the camera talks to the lock over Zigbee, a wireless protocol used by many smart home devices. The service allows a delivery person to scan a barcode, sending a request to Amazon’s cloud services. If all checks out, the cloud sends a message back to the camera and allows the courier in. The video of a courier delivering an item can be viewed on your mobile phone. In addition, you can add services, such as home cleaning or a dog walker, to access your home if needed. See below to learn more.

Via Total Retail

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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