Online retail company Amazon certainly caters to shoppers of all ages and this was shown in their recent launch of an online store that caters specifically to people over fifty years of age. This specialized store is part of the company’s strategy to address the needs of their customers via specialty stores. Even within their main shopping categories, Amazon has specialty stores that cater to specific groups of needs.
The 50+ Active and Healthy Living online store focuses on the needs and interests of the senior population. The store has categories like Nutrition and Wellness, Medical Supplies, Exercise and Fitness, Healthcare, Incontinence, Personal Care, Beauty, Travel and Leisure, and Entertainment. The store also has resource centers that provide information on topics such as care giving, beauty, losing weight, and boosting brain power.