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American Outfitters Lets Customers Do Their Laundry In Store

on November 1 | in Advertising, Blog, Multichannel, Stores | by | with No Comments

The Union Square American Eagle in NYC is being redesigned, and with it comes a space for students looking to study while doing a load of laundry

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There are few things more desirable to a student on a budget than free laundry, and now students in Manhattan can do their load gratis at the nearby American Eagle store. As the clothing retailer approaches its 40th anniversary, Manhattan’s Union Square American Eagle is being transformed into a new concept called AE Studio. There will be a “jean gallery” and a “Maker’s Shop” for personalizing denim, as well as a laundry wall and study spaces in the back. The idea is to bring in young people on the edge of what’s new to both inhabit the space and engage with the brand, including the on-site social media team.

“The integration of services like laundry and study spaces may seem a little wacky, but it’s exactly the type of thing that will drive footfall, especially among younger shoppers,” GlobalData Retail managing director Neil Saunders tells CNBC.

Via PSFK

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