on November 4 |
in Blog |
by Helen James |
with No Comments

BeauCoo is an iPhone app that assists women in finding dresses and clothes that are perfectly sized. After creating a profile with their body measurements, they can search for stores based on their personal size, tag stores with cool merchandise, and photograph themselves in-store.
Additionally, the app connects users with similar measurements so they can assist each other to find clothes. This is a great alternative to looking at pictures of models; it’s a mobile network of real women that adds authenticity to the shopping experience.
» Blog » App helps women find the perfect fit
Mobile, Shopping behaviour
Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice.
Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.
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