ASICS and the NYC marathon

on November 9 | in Blog | by | with No Comments

What a great way to get people interacting with a piece of advertising. This 60 foot video installation challenges passers by to race against Ryan Hall the U.S. marathon runner.

 

Positioned in a subway at Columbus Circle in NYC, it was created to highlight ASIC’s sponsorship of the ING New York Marathon, but in actual fact the idea is strong enough to connect ASICS with all Marathons and long distance runners.

 

Now remember when you watch this video this is Ryan’s pace for a full marathon and all passers by need to do is race him for 60 feet.

 
 

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