Boots launches new strategy for Christmas

on November 11 | in Blog | by | with No Comments



Boots has launched a new Christmas TV advert campaign, ditching its long-running ‘Here come the girls’ theme after four years.


The health and beauty retailer has unveiled a new series of TV ads that inspire women to give thoughtful gifts.


The campaign begins with a 60-second advert featuring a series of mini-stories showing people giving thoughtful gifts to one another. There are then a series of spin-off adverts that develop these stories, showing the thoughtfulness behind them.


To further “inspire” women Boots is offering customers the chance to record personalised messages on their iPhones and save it to a QR code that they can attach and send with Christmas presents. The person receiving the present then just needs to scan the QR code with their smartphone to see the video.


Alongside this, Boots, which doesn’t have a standard shopping app, has created a Christmas app to help shoppers find Christmas presents for their friends and family, which is available for download now.


It separates gifts into different personalities so shoppers can easily browse products and add them to their shopping lists. Shoppers can also buy using the app.

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