on April 26 | in Blog, E-commerce, Featured, Stores | by Helen James | with No Comments

As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste.

BWM Dentsu designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone shoppers used a bespoke Instagram mechanic to queue for their tailor made experience. On entry, the store asked a series of questions, gathering information from each person. A unique algorithm interpreted the data. And a team of stylists transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.

Watch the Case Study here:

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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