Sky Go has showcased a new media innovation for trains. As commuters often rest their head against the windows, ‘the talking window’ causes them to hear a voice inside their head which no one else can hear.
This is made possible by utilizing a small transmitter attached to the window that sends out inaudible high frequency vibrations, which are translated into sound by the brain. This is known as bone conduction technology.
This silent, vibrating method transforms windows into a revolutionary new audio medium. Although it might disturb passengers who like to get some sleep during their journey.
The question is, what impact could this technology have for a retail environment?