Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and cooler than previous installments
The ad has a Hollywood feel as scenes play out with the lead characters all decked out in Debenhams designers, which it has put at the heart of its recent advertising campaigns.
To fit with the fresh soundtrack, the retailer has also let some of its younger design talent steal some of the limelight.
London Fashion Week favourites Preen, a design duo on Debs’ Edition format, feature in the ad, along with time-honoured designers such as Ben de Lisi. The lead singer of The Foxes also makes a cameo as a 1950s style songstress in the atmospheric ad.
The sophisticated styling, fresh look and funky soundtrack could well attract a younger, more fashion-conscious audience to the retailer.
The ad is another step forward for Debenhams which has been steering its message away from discounting in favour of fashion over the past couple of years.
Via Retail Week