Digital sunroof creates new possibilities for ad space

on July 27 | in Blog | by | with No Comments

British design students have created a digital display system for train cars to give riders a view of the outside world they’re passing. The ‘Canopy’ concept uses flexible electrophoretic (“e-paper”) display panels that would attach to the roof of a train car. The panels would show an ‘ambient’ animation of passing landmarks and weather information, which would be stored on a computer in the train and updated via Wi-Fi.

 

The possibilities are endless for this display, as advertisers could pay to make their mark with relevant location-based ads.

 

Digital train canopy

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