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Domino’s Live Takes Tracker App to a New Level

on May 8 | in Blog, E-commerce, Technology | by | with No Comments

In an extension to its highly successful Tracker App, Domino’s Live is being trialled in Salt Lake City, Utah that shows live video of customer’s pizzas being made. With the philosophy that “when you make you great food, you have nothing to hide” this initiative shows true transparency to Domino’s customers and sets them apart from their competitors.

Check out the video below:

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About the Author:

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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