The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays
Ford is empowering customers to lead their own shopping experience with its new location at the Arndale shopping centre in Manchester. The FordStore only has five vehicles on display at its flagship location, but offers customers the option to shop for their dream car with interactive displays that allow them to browse and customize models.
If they find the car that’s right for them, customers can order it after selecting their perfect finance plan. The car will then be shipped to the nearest participating dealer, or directly to the customer’s home. Hosts are available to assist with configurations and the scheduling of test drives as well.
FordStore eschews the “pushy car salesman” trope that has plagued the industry in the past by giving customers the freedom to find their own way. With this new business model, the pressure to make on-the-spot purchase decisions is off. Instead, Ford is giving its consumers all the information they need to make an informed choice about their next vehicle—on their own terms.