Well if Coca-Cola can turn Santa red then surely Lady Gaga can take over from him.
In this year’s Christmas display, iconic New York retailer Barney’s has created a Gaga Grotto in their Madison Avenue store. With all the magic and eccentric difference as the Lady herself, this really is a spectacle to be seen.
The concept is not only in-store to create an Tim Burton-esque Christmas experience but it also extends into window displays and online where an interactive website has been created.
For sale for little monsters of all ages is everything from iPad covers to lollipops to leather jackets for children to musical composition notebooks emblazoned with her logo.
Underneath an oversized, archlike spider, shoppers can get $US4000 ($A4065) heel-less booties or $US50 heart-shaped sunglasses. There are special editions of Roald Dahl’s Charlie and the Chocolate Factory as well as James and the Giant Peach and Matilda.
“I wanted it to be a wide spectrum,” Gaga said.
Gaga said it was important for the Workshop to have a charitable aspect, too, so for each product bought from the Workshop or online, 25 per cent of the sale will be donated to Gaga’s anti-bullying Born This Way Foundation.