New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.
ViVOtech, the near field communication (NFC) software and systems company, today unveiled ViVOtouch, a mobile marketing software platform that enables retailers to deliver personalised content, offers and loyalty programs to customers, while enabling interactive shopping experiences with NFC-enabled mobile devices – all in real-time.
With ViVOtouch, merchants, mall operators, coupon issuers and service providers are able to instantly deliver customised content to shoppers’ mobile devices based on their profile, location and interests. Consumers are empowered to “check in” with a simple tap or wave of their NFC device at the entrance of a store or mall, prompting a merchant’s current promotions, offers and rewards to be sent directly to their device. ViVOtouch can also be triggered using QR code scan, SMS short code, Wi-Fi triangulation or website-initiated opt-in.
“ViVOtouch gives merchants a powerful marketing tool to influence their customers in real time, provide tailored and targeted campaigns as well as gather powerful insights about shopping behaviour that is simply unavailable through legacy point-of-sale systems,” said Mohammad Khan, president of ViVOtech. “With ViVOtouch, consumers can tap their phone on a shelf tag to instantly retrieve product information, personalised offers and user product ratings for an informed shopping decision, which simultaneously provides shopper insights to the retailer.”
“Using increasingly powerful and easy to use mobile handsets, consumers are now ready to enjoy making informed and interactive buying decisions while shopping in physical store environments, similar to the way we are already able to do so when making online purchases,” said Sahir Anand, VP and Principal Analyst for Retail with the Aberdeen Group. “The ViVOtouch marketing platform addresses such consumer needs while enabling merchants to incentivise their customers for higher purchases during store visits.”
In an increasingly data-driven and mobile connected world, ViVOtouch is ideal for businesses looking to measure the success of their marketing campaigns and gain deeper understanding into the effectiveness of their initiatives and merchandising strategies.
NEW YORK, Jan. 16, 2012 /PRNewswire