Harrods has unveiled its new technology room on the Knightsbridge flagship’s third floor.
The 22,000 sq ft space, which opened on Thursday, has been developed in conjunction with Dixons and is intended to offer shoppers “luxury surprises” according to Quentin Bossom, head of store development at Dixons.
Many of the details in the store may be familiar to those who have visited the Dixons Black store in Birmingham, with mannequins and lifestyle details throughout. The product range is very different however with 30% of the offer being exclusive to the store, including a 150” television for £599,995.
Michael Ward, managing director at Harrods, refused to comment on the cost of the project, but said: “If you’re going to do something like this, don’t skimp. Do it properly.”
Sales of the new iPad in the Apple shop-in-shop on the technology floor, exceeded those of all Dixons stores in Europe, according to a spokesman for the retailer.