Designer department store Harvey Nichols likes to push the boundaries when it comes to getting noticed.
Previous marketing activities have included a model wetting herself with excitement at the prospect of the shop’s seasonal sale, a ‘walk of shame’ television advert, and beefy bulldogs being touted around in pricey handbags.
But Harvey Nichols’ new campaign for the fashionable Summer Sale, is tongue-in-cheek and somewhat hilarious.
Playing on the famous phrase, ‘run round like a headless chicken’, the campaign created by adam&eveDDB, features headless chickens dressed in key items from the Spring/Summer 2013 collections, alongside the strap-line, ‘The Harvey Nichols Sale. Try to stay calm’.
Photographed by Daniel Stier, the campaign is illustrated through three different executions for womenswear, menswear and accessories, with the oh-so-stylish chickens sporting an MSGM lace dress, a Zegna sport jacket and Valentino clutch.
Harvey Nichols previous controversial ads include, The New Breed campaign, Love Thyself and Try to Contain Yourself: