Hointer is a new ‘microwarehouse’ concept store at the Stanford Shopping Center, Palo Alto that’s controlled entirely by customers’ mobile phones.
Created for the time-poor male who likes to shop for clothing (specifically jeans) quickly and efficiently it combines innovative in-store mobile applications and POS technology with traditional shopping. Hointer offers men and women a modern shopping experience that is as hassle free as buying online but allows customers to try on clothes before making a purchase.
You simply download a scanning app once in store, scan a style you like, choose your size and go to the changing room the app directs you to. Then in an ‘Argos’ style delivery system your item arrives down a shute for you to try on. Instant gratification.
Anything you don’t want you throw down a returns shute and items you want to buy can be done by swiping your credit card. Simple.
And the best thing about this model is it has a much smaller footprint than traditional bricks & mortar stores and takes less people to run. Compared to online retailers, Hointer is much closer to customers, making one hour delivery to the doorstep reality.
Check out the video below: