We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
It just proves again that it really is a customers market and savvy customers need to be engaged by savvy retailers. Try chatting to them via their smartphones as they stand in line waiting at the checkout, send them offers, use their location and check ins to find out where they are and what they are doing. Understand their world. It’s not hard, just takes a little thought and a good idea.