on October 8 | in Blog | by Helen James | with No Comments

Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and stores or take the increasingly popular route of eComm? According to statistics from Guidance.com, 50% of Americans own smartphones and 20% own tablets, tablets being the favorite medium for mobile shopping.

In an effort to inform the public and offer practical, working solutions for those who are still designing their mobile interfaces, Guidance.com has created an infographic that details the process and predicted profits of successful, mobile companies. Check it out below:

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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