on November 12 | in Advertising, Blog, Featured, Stores | by Helen James | with No Comments

Does the prospect of hosting fill you with home shame?

Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to life and taunt them about the state of their home through an original grime track, performed by MC D Double E. In the end, they silence their imaginary critics by sprucing up their home with Ikea products, with a toy dinosaur even complimenting their efforts.

Via Campaign

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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