IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability and product information. The app also enables customers to create shopping lists that include the product’s location for pick-up, and there is a map to make navigating through the store easier.
The IKEA Mobile Shopping app is available for iPhone and Android devices in both French and English. Kerri Molinaro, president of IKEA Canada, said:
We recognize that smartphones are changing consumer behaviour and our customers are increasingly relying on their mobile phones to get the information they need. 10% of all traffic to the IKEA.com websites in March 2012 was from a mobile, which translates into an annual increase of 250%.