John Lewis – #EltonJohnLewis
John Lewis have drafted in Sir Elton John, with their ad tracing the pop star’s musical career in reverse – right back to the day he got his first piano as a young boy.
As the story unfolds, the singer’s enduring hit single Your Song plays in the background. (That also completes a bit of a musical circle as Ellie Goulding recorded a version of Your Song for the 2010 John Lewis Christmas ad).
In conjunction with the ad, John Lewis have changed a number of the store fronts to simply reveal the name ‘JOHN’.
M&S – For the Must-Haves that make Christmas
So there’s the round-up so far.
In my opinion Sainsbury’s and that plug take the festive fun prize for me this year. What’s your fave?