Hot on the heels of the launch in paris, a Karl Lagerfeld concept store has bowed in amsterdam’s canal district.
Similar to the store in Paris, this one embraces new technology. shoppers can use a digital guestbook on ipads, where they can view the latest collections and news, watch videos, surf the brand’s website and take photos of their favourite items. The digitalisation extends into the changing as these rooms are equipped with unique photo booths wirh built‐in touchscreens that enable shoppers to snap their look and apply various Karl‐inspired filters to their photos. these can then cleverly be shared via social media and e-mail. the Karl Lagerfeld store in Amsterdam stocks the brand’s entire product line, except the more exclusive Karl Lagerfeld Paris apparel collection.