Kmart lets me ‘Ship My Pants’!

on April 18 | in Advertising, Blog | by | with No Comments

It seems Kmart have turned a corner when it comes to their creative advertising campaigns. If you loved the recent high energy Australian spot using the no.1 hit by Sam and the Womp, you’ll love the new US spot ‘Ship My Pants’.

This new spot by Kmart US promotes free home shipping for items that are out of stock in store. ‘Ship My Pants’ has become a viral hit even before airing on commercial TV, receiving over eight million views on YouTube.

The traditionally conservative discount chain’s sophomoric yet clever ad features a running gag using the line “Ship my pants” as a pun. The ad has succeeded in garnering the retailer considerable attention. Check it out here:

 

Via PFSK

 

Pin It
» Advertising, Blog » Kmart lets me ‘Ship My Pants’! ,

About the Author:

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

Comments are closed.

« »

Scroll to top