on January 13 | in Blog, E-commerce, Featured, Multichannel, Technology | by Helen James | with No Comments

Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application.

Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and purchase items without leaving the app.

Like other social media platforms, Snapchat has experienced a spike in usage during COVID-19. From February to March, Snap Inc. saw a 36 percent increase in Snaps sent with a Lens, an 18 percent increase in playtime with Sponsored Lenses and a 22 percent click-through rate with Sponsored Lenses.

Snap Inc. is seeing increased interest in its AR features from brands during the pandemic. WWD previously reported on L’Oréal becoming the first beauty company to partner with Snap Camera.

Via WWD

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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