New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience.
The technology, which was developed by eBay, will include a touchscreen mirror that will track what items are brought into the room, and provide additional recommendations to the consumer.
“Nordstrom and eBay Inc. are joining forces to bring the best of ecommerce technology into the physical world,” said Nordstrom spokesman Dan Evans. “Nordstrom has long been a leader in the retail industry for technology innovation to enhance the service experience we offer our customers.”
The initial pilot will include “connected fitting rooms” in two stores: Westfield’s Southcenter Mall in Seattle and Westfield’s Valley Fair in San Jose. The installations will be available on Thursday, just in time for Black Friday.
Shoppers who happen to stumble into one of the upgraded fitting rooms will be able to use an interactive mirror to track all of the items in the room and identify other sizes and colors that are available in the store. For now, associates will have to scan barcodes of the shopper’s items with an industrial scanner outside the fitting room to get the correct information on the screen, however, in the future, it may be possible to use RFID tags.
The mirror will make recommendations to provide cross-selling opportunities.
The experience also has check-out and post-transaction components. For instance, shoppers will be able to request an associate from inside the room to pay for items through the mirror. Associates will be able to stay in touch with shoppers through their own app, which allows them to get clothing requests from the shopper and provides insights on the shopper for future visits.
Earlier this month, eBay rolled out a similar installation at a Rebecca Minkoff store in New York’s SoHo neighborhood. A video embedded below provides a look of how the mirror works.
The Nordstrom experience may be slightly different than the one portrayed here. In this demo, a connected fitting room, allows rooms to use RFID to recognize items in the room and find out information on other sizes and colors in the store. Shoppers can also tap the mirror to change the lighting, for instance.