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Nudie Jeans Launches Repair Store

on July 4 | in Blog, Stores | by | with No Comments

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“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store.

 

The recent enterprise aims at giving its customers much more than a basic “enter, purchase and leave experience,” with a conceptually-driven retail space as well as services for already purchased goods. Such offerings include free jean repair, cleaning services and 20% off for new purchases if old pairs are returned.

 

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The repair and reuse initiative is part of Nudie Jeans’ ethos of sustainable production. Old jeans brought in for exchange are repaired and redyed by a team of denim specialists and then resold as ‘vintage’. The entire design of the store is driven by the concept, with a workshop feel to the interior aesthetic, replete with metal fittings, rough plastering along with a wall of sewing machines ready to mend.

 

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The ground level shop is located at 29 D’Arbley Street, near Soho square.

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