Pull & Bear’s new interactive store

on March 26 | in Blog | by | with No Comments

Pull & Bear, the Inditex young fashion fascia, reopened on Oxford Street London this week following a 6-week refit.


The new interior is lighter and brighter than its previous incarnation and features multiple interactive elements, ranging from touchscreens to a “Photobooth” that enables users to post pictures of themselves on their Twitter feed or Facebook page.


The store was mobbed by 9.10am on an otherwise quiet Oxford Street, although the lure of 50% discounts for the first hour could have helped.



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