When we work in the digital space it’s not all about marketing, we’ve always been a believer that the most useful of devices connect with people in way that lasts far longer.
How do you re-invent the thermostat? It’s a piece of technology that exists in most households. Wether you have airconditioning or central heating, the look and function of the device hasn’t altered a great deal for the last 50 years. A simple mercury switch that engages your heating or cooling system, you set the temperature and hey presto… It just works, why change it?
What happens if this switch is brought into the 21st century by a group of former Apple employees? Well it’s something that I wouldn’t mind stuck on the wall to control my heating system.