Last weekend New York City retailer, Reformation, was custom fitting vintage 501 Levi’s jeans at their Lower East Side boutique, 156 Ludlow Street.
For $200 you could get a custom pair of vintage Levis that were put through a special wash aiming to create an even more soft and broken in jean. Customers could pick their favorite fit and wash, and Reformation were booking personal fittings. The finished jeans will be ready to be worn about two weeks after.
Reformation is an environmentally sustainable fashion brand that repurposes vintage and surplus materials to create a chic locally made collection. They claim to use over 80% reclaimed materials in all their products.