It certainly gives a new meaning to the phrase ‘window shopping,’ Bloomingdale’s has replaced its traditional window displays with interactive sunglasses shops. Now, instead of merely looking at sunglasses in a window, passerbys can virtually try them on.
The Lexington Avenue, NYC Bloomingdale’s features six interactive windows; each window is dedicated to a different designer (Marc Jacobs, FENDI, Roberto Cavalli, Miu Miu, and Gucci) and showcases four pairs of sunglasses.
The interactive window displays are LCD screens that identify the position of your eyes when you stare at the screen. When shoppers position themselves in front of the window (an oval on the screen helps direct you where to stand), a pair of glasses appear as if they were on the bridge of their nose.
Shoppers can see what the glasses look like from the head-on view and in-profile, and can ‘try on’ all four sunglasses at each one of the windows.
When a shopper finds a pair of sunglasses they like, they can select a print button on the screen, which sends a picture of themselves wearing the glasses inside to the Bloomingdales ‘Sunglass Style Bar’ — where a salesperson is sure to be waiting to help them try on- and buy- the real sunglasses.