Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a new shoppable film experience.
The displays will be active across selected stores from Wednesday 15 March, encouraging passers-by to immerse themselves within the world of ‘The Baker Family’.
Consumers are encouraged to place their hands onto palm-print window sensors, which will trigger a photograph to be taken – which will then be composited into an element of the window set, including a television, a window and a portrait on the wall.
Boasting ‘Computer Vision’ technology to track a person’s face, the technology digitally places the customer into scenes from the world of the Baker family. These images will then be published on tedbaker.com, where users will be able to share the image across social media channels.
The retailer’s store on London’s Regent Street store will make use of Whispering Window technology, which converts the entire window into a speaker so passers-by will hear sound effects during the interactive experience.
Luke Ritchie, head of Nexus Interactive Arts, said: “Ted Baker has been an absolute pleasure to work with. They want to experiment, have fun, and offer their customers a totally unique experience. During the production process we shared a simple goal; to aim for maximum engagement with the brand and campaign at street level in the most effortless way.”
Check out the video below:
Via Retail Systems and Nexus Interactive Arts