EBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
All items in the store, which is designed to represent the home, with a Boudoir for the ladies, a den for the men and a family room, are tagged with QR codes which customers with smartphones can scan to buy.
Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.