The future of interactive windows

on February 4 | in Blog, Stores, Technology | by | with No Comments

At RandC we’re loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows the future of interactive windows.

This type of technology has huge potential for a range of retail sectors but perhaps most notably fashion brands who can show pedestrians what their clothes look like when worn, walking past the window.

Check it out:

 

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