Chocoholics, ice cream lovers, Magnum addicts listen up!!
Magnum have recently opened in London, Paris and Milan a decadent Magnum bar where you can design your own Magnum ice cream. A place where you can coat your naked Magnum in the finest classic, infinity dark or white chocolate and then pick your own combination of 3 toppings from 18 carefully selected ingredients. From chilli, chocolate macarons, brownie, to goji berries, pecans and rose petals.
The people behind the counter wearing t-shirts with the title “Pleasure Maker” written on their backs, are an endorsement to the brand.
Customizing your ice cream, in this case the iconic Magnum provokes an engaging narrative, which will extend the identity of a brand. As such, heightening the ice cream experience in a luxurious yet Do It Yourself kind of way, is a smart and savvy way to get the “Magnum word” out there.