on January 9 | in Blog, E-commerce, Featured, Multichannel, Stores, Technology | by Helen James | with No Comments

Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions.

Hema

Hema is Alibaba’s entry into what the company calls ‘New retail’. A supermarket that uses technology and data to provide a more seamless and more efficient shopping experience.

Take a tour of the store below:

JD.ID X-Mart

JD.ID X uses AI, Facial Recognition and Heat Mapping to allow customers to shop seamlessly without cash.

Using the JD.ID app, customers are given a QR code which is matched to facial recognition giving them an ID to enter the store. Selling SKU’s including grocery, beauty and apparel, customers can literally walk out of the store wearing their new clothes.

See how it works below:

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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