Tommy Hillfiger Pop-Out Window_1

Tommy Hilfiger’s Pop-Out Kit Window

on November 21 | in Blog, Stores | by | with No Comments

Tommy Hillfiger Pop-Out Window_1

Fashion and lifestyle brand Tommy Hilfiger enlisted designer Fabio Novembre to create a storefront window display for La Rinascente, an upscale department store in Rome.

The window display, which looks like a pop-out kit, is a still life of the essentials for a Tommy Hilfiger man. Called, ‘I Have A Lifestyle’, the all-blue display includes a pared-back wardrobe made up of pieces from Hilfiger’s Fall/Winter 2013 Tailored collection as well as other requisites of that lifestyle, such as a tennis racket, a bottle of wine and a stack of books.

Tommy Hillfiger Pop-Out Window_2

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About the Author:

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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