on August 26 | in Blog | by Helen James | with No Comments

It might seem strange to some but one way to get your look book noticed above all others is to, well, make it more kooky than others.

Uniqlo‘s newest bug-themed look book is an eye-catching and well conceptualized series of images for its upcoming collaboration with Japanese streetwear designer Jun Takahashi‘s for his collection called Uniqlo Undercover. Shot by Tim Walker, a fashion photography super-star, and with props designed by prominent art director Rhea Thierstein, this incredibly fun and wearable collab hits stores August 31st, and has the reasonable price points of $9.90 to $199.99.

Via PSFK

About the Author: Helen James

Helen is the key contributor and editor of This is Retail. Featured as a key influencer in Adnews 40 under 40 in 2012, Helen is considered to be one of the leading retail creative minds in Australia. Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market. She is a regular participant in the Westfield Retail Study Tour, and contributor on retail best practice. Helen is currently the ECD of Retail at Clemenger BBDO Melbourne and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency.

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