So sharing is still as popular as ever – tell us something we don’t know.
There are some interesting facts found in this research, and it’s something that we should all think about when trying to get our campaigns or work to spread… or should I say (go viral!). Obviously over the last 5 years we’ve seen the introduction of new major platforms that enable content to be shared. But paying attention to sharing behaviour such as peak sharing times should mean that whatever the platform being used, we give content the best opportunity to spread.
No matter what research like this shows us, it’s important for us to remember that the core personal triggers that prompt someone to pass content onto a colleague or friend more often than not remain routed in an emotional connection with the content itself.