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3 months ago |
Advertising, Blog, Featured |
Helen James |
0
It was good to see some retail initiatives winning top prizes at Cannes International Advertising awards this year. As a summary I’ve pulled together the work that picked up metal:...
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4 months ago |
Advertising, Blog, Featured |
Helen James |
0
As refillable beauty solutions gain traction — from Love Beauty and Planet’s refillable hair care products at Target to Loop’s partnership with Ulta to create reusable...
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5 months ago |
Advertising, Blog, Multichannel |
Helen James |
0
‘Play New’ celebrates the freedom of not getting it right on the first try Nike celebrates play over competition with its “Play New” campaign, showcasing elite...
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9 months ago |
Advertising, Blog, Featured, Multichannel, Technology |
Helen James |
0
Snap’s Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of...
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10 months ago |
Advertising, Blog, Featured, Multichannel |
Helen James |
0
The Drum have summed up such a wonderful list that I needn’t compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever...
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2 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays and visual merchandising are a key...
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2 years ago |
Advertising, Blog, Featured, Technology |
Helen James |
0
Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a...
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2 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We’ve rounded up the best Christmas ads...
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2 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the...
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2 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Describing itself as a “fun and crazy” destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one place in...
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