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8 years ago |
Advertising, Blog |
Helen James |
0
The U.S Super Bowl is not just a sporting event for serious football fans, but an important annual milestone for the ad industry. On this one day many agencies spend US$4 million to air ads...
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8 years ago |
Advertising, Blog |
Helen James |
0
Tesco have launched a new ad campaign for online shopping that asks customers ‘Have you ever wondered who picks your groceries?&#...
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8 years ago |
Advertising, Blog, E-commerce, Multichannel, Stores, Technology |
Helen James |
0
A UK strategy consultancy recently published their predictions for retail in 2013, which, whilst UK centric, seemed to ring true in many ways to the Australian market. Here they are:...
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8 years ago |
Advertising, Blog, E-commerce |
Helen James |
0
Online retailer Very is making the most of empty space on the high street to launch digital shopping walls. The etailer unveiled its first digital window as a trial in a UK shopping centre,...
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8 years ago |
Advertising, Blog |
Helen James |
0
And the countdown begins. This week two of the the UK’s four big major supermarkets released their Christmas commercials for 2012. Each taking a different strategic approach to...
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8 years ago |
Advertising, Blog |
Helen James |
0
The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty. The grocer will run a series of...
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8 years ago |
Advertising, Blog |
Helen James |
0
Mamas & Papas will feature same-sex couples and single parent families in its new advertising campaign. The retailer who is looking to “celebrate modern family set...
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8 years ago |
Advertising, Blog |
Helen James |
0
On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. “The holidays are coming!” the commercial warns, “and...
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8 years ago |
Advertising, Blog |
Helen James |
0
Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign. The ad, which is running under the strapline...
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9 years ago |
Advertising, Blog |
R&C TEAM |
0
Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. The story of this chemical toilet...
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