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1 year ago |
Advertising, Blog, Featured, Multichannel |
Helen James |
0
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the...
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1 year ago |
Advertising, Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair...
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1 year ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
Amazon is testing a grocery store in downtown Seattle that lets customers walk in, grab food from the shelves and walk out again, without ever having to stand in a checkout line. Customers...
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1 year ago |
Advertising, Blog, Stores, Technology |
Helen James |
0
For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed...
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1 year ago |
Advertising, Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
I read an interesting article this morning around the personalisation of a retail experience. Specifically in the hotel industry. There was some good advice for all industries….....
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1 year ago |
Advertising, Blog, Featured |
Helen James |
0
From Mrs Claus to Buster the Boxer, television viewers have been besieged in recent days by retailers putting their 2016 Christmas ads on display. Most of the hype usually surrounds the...
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2 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer...
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2 years ago |
Advertising, Blog, Featured, Multichannel, Stores |
Helen James |
0
Lowes Hardware, have launched a customer assistant robot at the Orchard Supply Hardware store in San Jose. The trial aims to learn what sort of benefit a robot can provide in store. The...
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2 years ago |
Advertising, Multichannel, Stores |
Helen James |
0
The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco...
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2 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands...
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