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1 year ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the...
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1 year ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Describing itself as a “fun and crazy” destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one place in...
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1 year ago |
Advertising, Blog, E-commerce, Featured, Multichannel |
Helen James |
0
These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These large-scale...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or...
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1 year ago |
Blog, Featured, Multichannel, Stores |
Helen James |
0
Furniture giant IKEA has launched a buyback scheme allowing Australian shoppers to return old items for vouchers. Shoppers can return old furniture that has been completely assembled,...
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1 year ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
The Body Shop is going back to the future with a UK concept store that aims to return to the activist roots of its late founder, the environmental and human rights campaigner Anita...
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1 year ago |
Blog, Featured, Stores |
Helen James |
0
Ever been wandering around, looking at designer clothes and fancy makeup, and desperately fancied watching a film? Well, no longer shall you have to stop your shopping and schlep to the...
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1 year ago |
Blog, Featured, Stores |
Helen James |
0
Oxfam has opened its first “superstore”, a mammoth space which includes a drive-through donations point. But what are the impressions of customers trying it out for the first...
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1 year ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test...
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2 years ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four...
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