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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes...
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1 year ago |
Blog, Featured, Multichannel, Uncategorized |
Helen James |
0
From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers...
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1 year ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We’ve rounded up the best Christmas ads...
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1 year ago |
Advertising, Blog, E-commerce, Featured, Multichannel |
Helen James |
0
These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These large-scale...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or...
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1 year ago |
Blog, Featured, Multichannel, Stores |
Helen James |
0
Furniture giant IKEA has launched a buyback scheme allowing Australian shoppers to return old items for vouchers. Shoppers can return old furniture that has been completely assembled,...
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1 year ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test...
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2 years ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four...
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2 years ago |
Blog, Featured, Multichannel, Stores |
Helen James |
0
If this is what a value retailer looks like then many are in trouble… The world’s biggest Primark has opened in Birmingham and it is chock-full of novelty. The store in what, in...
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2 years ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that shoppers...
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