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8 years ago |
Blog, Stores, Technology |
Helen James |
0
Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the campaign has been ongoing for some time,...
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8 years ago |
Blog, Stores, Technology |
Helen James |
0
Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a...
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8 years ago |
Blog, Stores, Technology |
Helen James |
0
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping. The use of...
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8 years ago |
Blog, Stores, Technology |
Helen James |
0
As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet...
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8 years ago |
Blog, Stores, Technology |
Helen James |
0
InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own...
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8 years ago |
Blog, Technology |
Helen James |
0
Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand’s latest innovation pairs an iPad with a vanity mirror for augmented reality...
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8 years ago |
Blog, Technology |
Helen James |
0
New research shows that 35% of consumers worldwide are considering changing the way they buy products this year. However, just 9% are ready to commit to regularly shopping online. Source:...
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8 years ago |
Blog, Stores, Technology |
Helen James |
0
At RandC we’re loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows...
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8 years ago |
Advertising, Blog, E-commerce, Multichannel, Stores, Technology |
Helen James |
0
A UK strategy consultancy recently published their predictions for retail in 2013, which, whilst UK centric, seemed to ring true in many ways to the Australian market. Here they are:...
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8 years ago |
Blog, Technology |
Helen James |
0
The Millennial generation (those born between the years 1980-1995) is big. In fact, they’re now the largest generation on earth at 1.8 billion globally. But bigger than their size may be...
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