Wanelo, a social shopping site and mobile app that consolidates all online shopping into one streamlined platform, has recently rolled out a new feature: stories. Using this tool, users and stores can now group products together with a brief narrative explaining the collection. The feature is particularly important for stores, as it allows them to communicate directly with their followers, which was an opportunity previously lacking from the platform. For example, Jeweliq recently posted a story with some of their favorite pieces for Fall, highlighting an animal print trend. Users can save, tag or purchase individual items, or they can like or share the collection as a whole.
Wanelo, which has grown from one million to ten million users in less than a year, allows users to keep track of and share products that they ‘want, need and love’, and discover new products by following other individual users and stores. In the update that added stories to the platform, a useful search function was also added to the iOS app.