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Virgin’s Innovation Flagship

on September 9 | in Multichannel, Stores, Technology | by | with No Comments

Virgin Media has opened a new regional flagship store in Birmingham, UK’s Bullring shopping centre which showcases its latest innovations.

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The store features an HD digital door with images of athletes Mo Farah and Usain Bolt, a digital wall which allows shoppers to put together their own mobile phone package and an interactive area where shoppers are talked through options for television packages.

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The new store is designed to resemble a living room, study, lounge and a garden.

It is the next iteration of a new store design first trialled in the retailer’s White City, London store opened by Farah last November.

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Via Retail Week

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